Social media has progressively grown bigger over the last few years. While there are skeptics, it shows time and time again to help entrepreneurs to market their business or product and make their name known by a larger audience. This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business:

1. Better Brand/ Product Recognition
Your social media networks are just new channels for your brand’s voice and content. This is important because it makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.

2. Better Conversion Rates
Social media marketing results in higher conversion rates in a few distinct ways. A big reason for this is its humanization element; the fact that brands become more humanized by interacting in social media channels. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies. You can make your customers feel comfortable with doing business with you faster and more naturally than traditional methods.

3. Affordable Marketing
The best part about social media is that if you have an Internet connection and a computer, anyone can participate. Meaning that in terms of monetary investment, you can do a lot with just a little bit of budget. For small businesses getting started in marketing, social media is an easy and affordable option. Oregon Marketing Group can help you manage your social accounts and use them in a way that captures your market.

4. Create meaningful relationships that generate leads
Invest time in your social media relationships. The more you invest, the more valuable these relationships become. With G Adventures, social media is woven into every part of their business. As a result, someone who might not be a sales lead right away, can often convert months later.

5. Improve customer service
Because social media functions best in real-time, it gives you instant access to feedback from your customers. This insight is invaluable, as it can help everything from new product growth to customer retention. You can make your business more personable by responding to customers quickly.

Oregon Marketing Group offers management services for your business social media accounts. We will create regular posts for your business that are full of great content that is perfect for your market. We can help you understand why social media is important to your business.