Facebook is currently one of the most popular video-sharing platforms and in recent years, video ads on Facebook and Instagram have become increasingly popular among advertisers. The rise of mobile devices has led to an increase in video consumption on social media platforms, and Facebook and Instagram have capitalized on this trend. Video ads allow advertisers to reach a large audience while also providing an opportunity to showcase their products or services creatively, while maintaining engagement. We will explore the benefits of video ads on Facebook and Instagram and how to create effective video ads that actually give you results.

Benefits of Video Ads on Facebook and Instagram

There are many benefits to using video ads on Facebook and Instagram. Here are just a few of the key advantages:

Increase Your Engagement

Videos are often more engaging than photos or text. Research has shown that video ads can capture users’ attention more effectively than other types of ads, as they are highly engaging.

Expand Your Reach & Brand Awareness

Video ads are also an effective way to increase brand awareness and Facebook makes it easy to reach the right people who will be interested in your product or service.

Facebook video ads allow you to reach out to particular audiences through campaigns, and each campaign has an objective. For example, if your goal is to increase brand awareness, then you would choose the “brand awareness” objective for your campaign.

Improve Your Targeting

Facebook and Instagram offer robust targeting options, which allow you to reach the right audience for your video ads. You have the option to set target audiences based on factors such as location, age, interests and behavior. This ensures that whoever sees your ads are the ones most likely to be interested in your products or services.

Keep It Cost-effective

Video ads can be a cost-effective way to reach a large audience. Facebook and Instagram offer a variety of bidding options, including cost per impression (CPM) and cost per click (CPC), which allows you to control your costs and who you target to ensure that you’re getting the best possible return on your investment.

Creating Effective Video Ads

While there are many benefits to using video ads on Facebook and Instagram, creating an effective video ad requires a lot of strategic planning. At Oregon Marketing Group, we ensure that these strategies are put in place to give you the best results. Here are some tips we follow for creating video ads that are engaging and effective:

Grab the viewers’ attention

The first thing you want to figure out when creating a video ad is the best way to capture your viewers attention. The first 3 seconds of your video are crucial. If you don’t have an attention grabber, users are likely to move on and scroll right past your ad. Some ways you can capture your users’ attention are as follows:

Use eye-catching cover images/thumbnails

Using an interesting cover image or thumbnail can do an exceptional job at capturing your audience’s attention. If they’re captivated by the thumbnail/cover image, they will want to see what else you have in store for them. If you keep the visuals throughout the video fresh and interesting, viewers are more likely to watch the entire ad.

Ensure You Have a Clear Title

Add a title to the beginning of your video ad that specifically states what your video is about. If your audience is intrigued by the title or subject of your ad, they’re more likely to watch. Also be sure to title your video using relevant keywords that your target audience would likely use when searching.

Use Animated Visuals

Animated visuals are great attention grabbers because they stick with the viewer, who may also find them emotionally captivating. Visuals are interesting and fun to watch, so people are more likely to continue watching your ad.

Make them think “Tell Me More”

You want your audience to think “tell me more.” To do this, you may start with a question such as “did you know…?” or a fact. Starting off with a statistic is another great attention grabber that may make your audience say “tell me more.” You want to keep your viewer wanting more the entire time. Your audience may also say “tell me more” when they reach your Call to action (CTA), leaving them more likely to follow your CTA.

Create a story

People love a good story. storytelling is a very powerful way to make an emotional connection with your viewers. Ensure that the situations you bring up in your story are relatable and resonate with your audience.

Keep it short and Simple

You want your video to be short, aiming for a length no longer than 15-30 seconds. Most users on Facebook and Instagram are scrolling through their feeds quickly, so it’s important to keep your video ads short and to the point.

You also want to keep any dialogue or text at the eighth grade level. This will ensure that your content will be easy to understand for a wide number of individuals. Any text should be short and simplified.

Highlight the Key Benefits of Your Product or Service

In your ad, you want to highlight the key benefits of your product or service. Think about what benefits your customers get by choosing your product or service. Highlighting the benefits allows your viewers to understand why they should choose you over your competitors.

Use captions

A majority of Facebook and Instagram users watch videos without sound, so it’s important to include captions in your video ads to ensure that viewers can still understand your message. Captions also help make your video more accessible to everyone.

Include a Clear Call-to-Action

Your video ad should include a clear call-to-action (CTA) that tells viewers what action you want them to take next. This could be anything from visiting your website to making a purchase.

Tracking Your Results

To ensure your ads are delivering results as they should, it is extremely important that you track and monitor your ad results closely. You wouldn’t want to find out your ads aren’t effective and not reaching your intended target audience, resulting in a loss of funds. At Oregon Marketing Group, we can keep track of your video ads or train you how to keep track of them yourself. Tracking and managing your Facebook ad results will help ensure your money is going to the right place.


Facebook and Instagram are powerful tools you can use to skyrocket your business. Video ads on facebook and instagram allow you to reach a large number of viewers and engage them with an interesting video. Video ads help you drive sales, showcase your products or services and increase conversions. It is important to strategically plan your videos and monitor your results often to ensure you’re getting the results you want.

At Oregon Marketing Group, we create high quality video ads that produce a powerful first impression and stand out against your competition. We can script, film, edit and distribute your video ads on Facebook and Instagram. We keep your ads on track and can even train you on how to manage your ads and monitor your results yourself.

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