At Oregon Marketing Group we offer monthly marketing programs. We find these useful for all kinds of different businesses because:
- We cater them to each individuals needs and design a program that works for your business.
- We make sure your social media, website and any ads are working as they should and we regularly post on your socials and website. These things are often overlooked by business owners as the business grows and there isn’t time to do these things.
- Pictures and video are options. We are a full creative agency which means we can take photos and videos for your business. This is one more thing that helps businesses stand out from their competitors.
Here are some reasons that we find regular blogging important to your business and online presence.
Every blog that you post on your website is another indexed page, this means another page for Google to use to send people to your site. Each post is a new opportunity to generate new leads. The way this works is really simple: Just add a lead-generating call-to-action to every blog post. At the end of blogs that we write, we always add a way to reach your business in the closing paragraph. We can also include any special deals you are offering or send people to a certain page on your website. Not every reader of your blog will become a lead. No one converts 100% of the people who read their blog into leads. However, regular blogging helps people get more out of your website and is going to help your website show up more.
Blogging helps establish authority and sets you apart in doing so. The best business blogs answer common questions their leads and customers have. If you’re regularly creating content that’s helpful for your target customer, it’ll help establish you as an authority in their eyes. This an especially handy tool for Sales and Service professionals. If a customer is interested in your business but has some questions about how it works, blogging FAQS can help people get their questions answered and make people more inclined to make a purchase.
Ongoing Results. That’s what regular blogging does — largely through search engines. If you sit down for an hour or two and write and publish a blog post today, maybe that blog post gets you 50 views and a few leads. After sharing the post on Facebook maybe it gets shared more and gets some more activity. After a week or so it dies down.
That blog post is now ranking in search engines. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post. So while it may seem like your blog goes away after it is posted, it actually gets better and better over time and never actually goes away. It gives your site more credibility and makes search engines like you. Many blogs that are shared and found are months old and sometimes years. This goes to show that blogs aren’t lost after they are posted.
If you are interested in starting a monthly blogging schedule or a marketing plan for your business, we can help! At Oregon Marketing Group we can cater a marketing plan to your business to make sure you get the marketing that your business needs to thrive.