As a business owner, you have heard probably a thousand times that you need to be promoting your business using social media because it’s an effective and inexpensive way to communicate with your current and potential customers.

The question is: How? And how do you find the time to add posting, blogging or sharing to your already nonstop, jam-packed day? And then there’s the question should you Tweet? Use Facebook? LinkedIn? An electronic newsletter, a blog, Pinterest, Snapchat, Instagram … ?

Before you get overwhelmed, let’s start with a few facts about why you should add social media to your communications plan:

  • Almost 70 percent of consumers visit a company’s social media site before making a purchase. Think about how often you check out a website before staying at a hotel or going to a restaurant, looking at the sales at your favorite companies …
  • Social media is like the new water cooler. From reading their Facebook page to looking at Pinterest, people share ideas and opinions –from what book or movie they last read or saw, to where they had lunch to what brands they buy and why. If your business isn’t using social media, you are missing a chance for your current customers to share with your potential customers.

Here are four easy steps to help you get started with social media:

Pick your social media by knowing and understanding your target audience.

A mistake many small and medium size businesses make is trying to have a social media presence on the top social media sites. Problem is – they may be spending time at a site that their customer doesn’t visit or use. At one time, Facebook was where you would find teenagers. Today, they switch social media sites faster than they devour a meal. Large corporations can afford to be on more than one site because they have the budget to pay someone to send Tweets, blog, update Facebook and more.

How OMG can help: By working with you to define your target audience, we can help you decide what social media sites would work best for your business. We recommend starting with one or two sites – spending no more than 15 to 30 minutes a day. We can show you how to track your traffic. We also have the staff that can manage your site by writing blogs, sending tweets and more.

Develop a social media plan and budget.


We advise creating an editorial calendar on what you are going to post on your two chosen social media sites. For example, if your company sells air conditioners – you should plan on advertising sales beginning in May or sending Tweets in July to let people know you still have units available and how to schedule an appointment. If you are a berry farmer competing for sales, a picture of crates of raspberries and blueberries is going to garner a potential customer’s attention.

How OMG can help: We can work with you to devise an editorial calendar and show you programs such as Hootsuite, that allow you to manage your social media accounts. We can also help you decide whether it is more cost effective for you to do your social media posts or to hire someone.

Know how to generate traffic to your sites.


Having a social media presence is more than posting. There are also some tricks that allow search engines to find your sites and bring them to the top of the list when people Google.

How OMG can help: We know the keys to Search Engine Optimization. We would like to spend some time with you to show you how to effectively and efficiently use SEOs.

Make it easy for the customer to go from your social media site to your actual business site


One mistake businesses make is not linking their sites. Let’s say a customer receives a Tweet about your chocolate store. There should be a way for her to link to your Facebook page or website to gather more information and how to go from there to your store.

How OMG can help: We can show you how to make your social media sites seamless.

Getting started using social media can be a challenge – at first. It takes time to build an audience and to manage your sites so your audience will continue to follow you. But once you decide on two sites, develop a game plan and get started, you will discover the results are worth it because you will be having a continued conversation with your current customers while attracting new customers.

Let OMG help you get started with your social media presence.


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