Website Design & Video Marketing in Oregon http://oregonmarketinggroup.com SEO & Content Creation Services Thu, 19 Apr 2018 22:33:58 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.5 Does your Google Business Page matter? http://oregonmarketinggroup.com/does-your-google-business-page-matter/ http://oregonmarketinggroup.com/does-your-google-business-page-matter/#respond Thu, 19 Apr 2018 22:33:58 +0000 http://oregonmarketinggroup.com/?p=11893 Google My Business is a free listing service provided by Google that helps your business show up on Google Search and Maps. When you google a business it is one of the things that show up. Google wants their users to have the best search experience, so they’ve made it easy for businesses to create […]

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Google My Business is a free listing service provided by Google that helps your business show up on Google Search and Maps. When you google a business it is one of the things that show up. Google wants their users to have the best search experience, so they’ve made it easy for businesses to create listings where visitors can get information without even opening a website. As easy as it sounds to create a listing, it is important to do it right and make sure that your listing is accurate, up to date and that you have control of it. Here are some things to keep in mind when making your business page and why it matters.  Google reviews are often seen as more credible than other review sites, like Yelp, but because Google Search pulls all reviews, don’t ignore those other review sites.

Getting Reviews

So how do you get more and better reviews? The best way is to ask your customers to leave you a review. You can even ask customers to leave a review in exchange for a special gift or money off their next purchase. Create a link on your website that makes it easy for customers to leave you a review.

Responding to Reviews

Responding to reviews is another way to create fresh content on your Google My Business page. It also shows your customers you value feedback, are open to suggestions, and – especially when responding to negative reviews – that you’re willing to admit mistakes and make amends to keep customers happy.

Make your responses count

When responding to a positive review, mention keywords specific to your services. When responding to negative reviews, don’t forget that anyone who reads your reviews can see your response, so prove that you’re willing to make it right and will work hard to prevent the problem in the future.

Your Google Business page matters more than you might think it does. It helps visitors find you and learn some basic information about your business right off the bat. If a person is deciding which business to go with, seeing your reviews can be a decision maker. If one company has reviews and engagement when you Google them you will likely choose that company over the one with very seldom reviews and a bad looking Google page. If you need help getting a great business page and you aren’t sure where to start, let us help you. Oregon Marketing Group can build you a Google my business page with new pictures, your logo  add all the info you need and help you to claim your listing. If you are moving locations we can help you update the listing so it shows your latest address.

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How To Elevate Your Video http://oregonmarketinggroup.com/elevate-your-video/ http://oregonmarketinggroup.com/elevate-your-video/#respond Thu, 05 Apr 2018 16:16:20 +0000 http://oregonmarketinggroup.com/?p=11809 Oregon Marketing Group is poised to make something that appears to be old school, new school. We believe we know what is next in cutting edge in social media — videos. What? Yes, videos. Here’s why. Think about how many times you have been asked to share your story on why your chose your career […]

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Oregon Marketing Group is poised to make something that appears to be old school, new school.

We believe we know what is next in cutting edge in social media — videos.

What?

Yes, videos.

Here’s why. Think about how many times you have been asked to share your story on why your chose your career or started your business? Or how you created a new product or a success story with your business?

By creating a video, you can share your story with thousands of people.

Let’s being with some old-fashion statistics. According to a global digital market measurement service called comScore Inc., the average Internet user watches 186 videos a month. Take that and divide it by 30 and that is 6.2 videos a day. Consider this – when you have a chance to watch a video or read a story – what do you do? Think of videos are virtual storytelling. A way to share what your business does with thousands of potential viewers.

In business, a key rule is to differentiate from your competition. Adding a video to your company’s website is one way to accomplish that goal. Why? There are few companies using videos on their websites. Search engines look for companies with videos, placing you higher on the list in a Google search. And once you get traffic to your site, you want to keep them there. A video provides an opportunity for people to learn more about your company – again it goes back to people would rather watch a video about what you do than read about it.

A video on your company’s website can help you:

A video allows you to showcase your company by taking consumers behind the scenes. Whether you make wine or gourmet pies, you can show consumers where you grow your fruit, how it is picked, how the pies or wine is made and finally the finished product. The possibilities are endless – whether you are a hair stylist or an accountant – we will help you find a creative and professional way to introduce you and your skills to potential clients.
Introduce your employees – Whatever you do, people are curious about who works at that company. Whether you sell tires or doorbells, people want to know they can trust the people providing them the service. A profile on your employee lets customers know this is the person they attend church with or sit next to at Little League games.
Let your customers tell your story. Honesty to always the best policy and when a potential customers hears the testimony of a satisfied customer, it helps them see how your product or service could benefit their lives.
At Oregon Marketing Group, we can:

Create website commercials – For a small to medium size business, web commercials are a cost effective way to give your customers a quick summary of your business. Consumers want to know more about where they are spending their money. If a consumer is trying to decide between your business and Business X, we believe they will chose the one that is more personable. A video allows you to bring your customers to your front door from their computer. They can research you and your business before stepping foot in your door. A video allows you to bring a personable touch to your business and make it inviting. Customers can go behind the scenes and see how you make pizza or how friendly your car repair staff is. Oregon Marketing Group charges $999 for an edited 30 second to 2 minute video.

Plan and film TV Commercials –

If you want to take your message to a larger audience, we can help you plan and deliver a TV commercial from start to finish. We are extremely picky when it comes to producing TV commercials. What does this mean? We create commercials that capture people’s attention, entertain them and leave them remembering your company. We do not create commercials that make people change the channel.

Getting your video on “You Tube”

At Oregon Marketing Group, we pride ourselves on being creative – and that’s not just something we just say. We enjoy the challenge of taking your company, brainstorming some ideas and then creating a video that gets plenty of hits on You Tube, thus bringing more customers to your door. We can create a 10 to 30 second video for a flat rate of $300 that will capture the attention of your target audience and leave your viewer eager to learn more about your product and service.

Create a training video for your employees

When you hire a new employee, one of the first things you want to do is educate the employee about your company and his or her job responsibilities. A training video will allow you to take your employee through the necessary steps and provide them with excellent training. And remember – a happy employee is your best public relations. People are asked daily – where do you work? When your employees answer that questions, make sure they also answer – it’s a great company because …

Let Oregon Marketing Group help you launch, distribute or create a video of your company. Our expertise assists you in creating videos that get noticed and talked about. And then you get to sit back and watch the results that happen for your company once the video is seen.

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How to Set Up A Domain Name and Establish an Online Presence http://oregonmarketinggroup.com/how-to-set-up-a-domain-name-and-establish-an-online-presence/ http://oregonmarketinggroup.com/how-to-set-up-a-domain-name-and-establish-an-online-presence/#respond Wed, 28 Mar 2018 23:42:57 +0000 http://oregonmarketinggroup.com/?p=11806 Creating your own domain name is the first step to establishing your online presence and reaching visitors. Here are seven easy steps to creating and registering your domain, and avoiding any pitfalls that may arise.    Come up with your ideal domain name. This is your identity on the internet- the name that goes between […]

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Creating your own domain name is the first step to establishing your online presence and reaching visitors. Here are seven easy steps to creating and registering your domain, and avoiding any pitfalls that may arise.

setting up your own domain name

 

  1.  Come up with your ideal domain name. This is your identity on the internet- the name that goes between the “www.” and the “.com”, “net”, or “.org”
    • The more unique your domain name is, the less likely it is already taken. Many people choose some sort of amalgam of their own name or a nickname, especially if it is a personal website.
    • Business websites should try to target their business name, so that their customers can easily locate them.
    • As your first choice might already be taken, be prepared to be flexible.
  2. Next decide, Dot-com, dot-net or dot -org?    You can choose your domain name’s suffix mostly at your own discretion. Here are a few things to consider.
    • .com = This is the most common Domain, and  is generally preferable to the others. Unfortunately, a lot of the good ones are taken.
    • .org = for by non-profit organizations.
    • .net =  by Internet Service Providers.
    • .biz = This Domain is just for businesses.
    • .info = The first Domain solely for information resources.
    • The above are “Generic Domains”, open to all persons or entities throughout the world. There are also country-specific domains, like “.ca” (Canada) or “.mx” (Mexico).
  3. Be creative. Think of something short and memorable, this domain name will identify you or your business for a long time. The domain name represents you or your business online, its like naming a child or pet.
  4. The domain name that you want may be taken. Often the domain registration company will give you suggestions if one already exists.
  5. When you have chosen your ideal name, find a reputable registrar. Go daddy is the most popular, we like to use host gator when possible.
  6. Now you are ready to register! just go do it!
  7. Contact us if you need any help!

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Net Neutrality. Pros and Cons! http://oregonmarketinggroup.com/net-neutrality-pros-and-cons/ http://oregonmarketinggroup.com/net-neutrality-pros-and-cons/#respond Thu, 22 Mar 2018 18:27:59 +0000 http://oregonmarketinggroup.com/?p=11803 Net neutrality has been a huge part of the news lately, this is because of the passed proposal that repealed it in November 2017. Net Neutrality is a huge part of our ability to have a free and open internet. It is the principle that individuals should be free to access all content and applications […]

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Net neutrality has been a huge part of the news lately, this is because of the passed proposal that repealed it in November 2017.

Net Neutrality is a huge part of our ability to have a free and open internet. It is the principle that individuals should be free to access all content and applications equally, regardless of the source, without Internet Service Providers discriminating against specific online services or websites. In other words, it is the principle that the company that connects you to the internet does not get to control what you do on the internet.

Commissioner Ajit Pai was appointed Chairman of the FCC in January 2017. In response to his plans to eliminate net neutrality, there was a public outcry in support of net neutrality. Chairman Pai circulated his proposal for repeal in November 2017, and the proposal was passed in December 2017, overturning the Open Internet Order. So, what does all this mean and are their any pros to net neutrality being overturned?

Benefits of Net Neutrality:

  1. It makes everything equal
    With net neutrality in place, internet service providers have little say on what passes through the mechanisms that are used by customers to access the internet. There are controls in place for illegal activities, but companies like Comcast or AT&T wouldn’t be able to change how a customer’s data is delivered to them.
  2. It protects growth
    Although there are companies which have made billions of dollars because of their access to the internet, they were able to get started on the same ground as anyone else. Fair access to the internet allows people to offer information in a way that best suits them.
  3. It allows everyone to be free
    Blogs, services, businesses, and any website that can operate legally is able to do so and be available because of net neutrality. There isn’t any censorship available as long as the content being offered meets legal obligations.

Trying to find or think of any pros of net neutrality repeal is tough. When the internet becomes a place where profitability is the primary concern, the idea of providing free internet access to those who cannot afford it goes away. Providers could charge whatever they wanted and restrict access to anyone. This could lead to demographic discrimination, or prioritize content to the wealthiest who are willing to pay high prices for the fastest streaming.

Luckily, it’s not too late to speak up about net neutrality. Do some research for yourself and let us know what you think!

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What is Blockchain? Have you heard of it? http://oregonmarketinggroup.com/what-is-blockchain-have-you-heard-of-it/ http://oregonmarketinggroup.com/what-is-blockchain-have-you-heard-of-it/#respond Thu, 15 Mar 2018 19:59:47 +0000 http://oregonmarketinggroup.com/?p=11799 Blockchain is a new network that will help us decentralize trade and make it easier to do more peer to peer transactions. Cutting out some of the middle man, like banks, corporations and stores.  Normally when people make trades we need to go to a store or know another person to purchase from. Blockchain makes […]

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Blockchain is a new network that will help us decentralize trade and make it easier to do more peer to peer transactions. Cutting out some of the middle man, like banks, corporations and stores.  Normally when people make trades we need to go to a store or know another person to purchase from. Blockchain makes it possible to do that with without a store or company. With blockchain we can guarantee the same trade that happens at a bank without all the middle men.  Cryptography helps the blockchain verify the transaction.

Blockchain is a technology that allows us to trade one to one but at scale. There is an interface for it, like an app or something you could you use on your computer. Instead of their being a company in the middle helping you to make that transaction, what is helping you make a transaction is a bunch of software code. Its being run by all of these different computers that have a node, so they are all running the same software and guaranteeing your transactions as they happen. 

A lot of people think about blockchain as bitcoin because it is in the news a lot and its this new cryptocurrency but we are actually seeing a lot of uses for block chain that aren’t on the currency side. They are more on figuring out how to take any asset and be able to trade it using the same technology.  A lot of people are working on ways to verify the users of blockchain. One of the ways of doing that is being able to cryptographically sign. So your government could verify that you have a passport etc. These identity structures will leverage blockchain.

One of the problems that we face with blockchain is public education. When we think of bitcoin there have been problems with hacking etc, making people not trust it. Education will be a big part of introducing this technology before it is used by average people. There are a lot of public blockchains like bitcoin, but there are also a lot of companies are getting together to build private blockchains and develop them before making them public to everyone when people feel comfortable using them. This research process is making it possible for blockchain to eventually grow and see what the best use cases are for block chain and what it means for trade. Were going to see problems with this technology and we will need to develop multiple kinds of standards but it is also going to be a system that allows us to fix some of the things that are wrong with the system today.

Blockchain can be very confusing but at the root it is just another tool for humans to trade at scale and make the trade more decentralized. It is a part of the future and will without a doubt play some role in the future of economics, which is why it is important to start to learn about it and gain an understanding of what blockchain is and how it works. We are excited to see what the future holds!

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