Website Design & Video Marketing in Oregon http://oregonmarketinggroup.com SEO & Content Creation Services Mon, 04 Jun 2018 23:16:47 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.7 Is your site slow? http://oregonmarketinggroup.com/is-your-site-slow/ http://oregonmarketinggroup.com/is-your-site-slow/#respond Mon, 04 Jun 2018 23:16:47 +0000 http://oregonmarketinggroup.com/?p=11900 Having a website is important for many reasons, it gives you a presence online for customers to find you, learn more about your business and interact with you. However if  your website doesn’t   load properly it defeats the purpose. Most people will click off of the website before they wait for it to load […]

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Having a website is important for many reasons, it gives you a presence online for customers to find you, learn more about your business and interact with you. However if  your website doesn’t   load properly it defeats the purpose. Most people will click off of the website before they wait for it to load and take their business elsewhere. Here are some things you can do to make your site load faster.

 Optimize Images: Reduce image sizes using either GIF, PNG-8. orJPEG as the file formats. Make sure the size matches your usage and set the size for each page with the height and width. Do not make use of scaling, especially from larger to smaller images. The image result might look fine on screen but the file size will be the same. To truly take advantage of the smaller dimensions, use an image editing program and scale the image accordingly. The resulting file size will be smaller.

Good Hosting: Hosting is what matters when it comes to how your site loads up for customers and readers. An incapable hosting company can not only cause security problems for your files, but it can drag down your page load speeds. Always start your website building process by researching hosting companies or consulting with a company that hosts several clients like us!

Caching Plugin:  A caching plugin serves as one of those essential plugins, since it delivers ‘snapshots’ of past versions of your website, enabling for a quicker delivery when a user requests it. There are a lot of options for caching plugins. We often use the WP Super Cache. You simply turn it on, indicate that you’d like to cache pages, and it automatically does the work for you in the background.

Optimize Your Database:  WordPress saves many versions of your comments, posts, pages and more. This is great for backing up your content, but many of these backup versions are unnecessary. Consider using the WP-Optimize plugin to explore a wide range of options for bringing your database to its full potential. All cleaning happens without the need for manual queries, and some of the tasks that occur include:

  • Removing bad comments and post revisions.
  • Clearing out auto draft posts.
  • Cleaning out the post trash.

If your site has been slow for awhile, we hope these tips help get your site running faster. If you need help getting your site sped up, we can help you by training you on how to add plugins and optimize pictures, or we can do it for you. We offer monthly marketing options that can include website management.

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Monthly Marketing: What We Do and Why It Is Important http://oregonmarketinggroup.com/monthly-marketing-what-we-do-and-why-it-is-important/ http://oregonmarketinggroup.com/monthly-marketing-what-we-do-and-why-it-is-important/#respond Sat, 05 May 2018 23:03:43 +0000 http://oregonmarketinggroup.com/?p=11896 At Oregon Marketing Group we offer monthly marketing programs. We find these useful for all kinds of different businesses because: We cater them to each individuals needs and design a program that works for your business. We make sure your social media, website and any ads are working as they should and we regularly post […]

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At Oregon Marketing Group we offer monthly marketing programs. We find these useful for all kinds of different businesses because:

  1. We cater them to each individuals needs and design a program that works for your business.
  2. We make sure your social media, website and any ads are working as they should and we regularly post on your socials and website. These things are often overlooked by business owners as the business grows and there isn’t time to do these things.
  3. Pictures and video are options. We are a full creative agency which means we can take photos and videos for your business. This is one more thing that helps businesses stand out from their competitors.

Here are some reasons that we find regular blogging important to your business and online presence.

Every blog that you post on your website is another indexed page, this means another page for Google to use to send people to your site.  Each post is a new opportunity to generate new leads. The way this works is really simple: Just add a lead-generating call-to-action to every blog post. At the end of blogs that we write, we always add a way to reach your business in the closing paragraph. We can also include any special deals you are offering or send people to a certain page on your website. Not every reader of your blog will become a lead. No one converts 100% of the people who read their blog into leads. However, regular blogging helps people get more out of your website and is going to help your website show up more.

Blogging helps establish authority and sets you apart in doing so.  The best business blogs answer common questions their leads and customers have. If you’re regularly creating content that’s helpful for your target customer, it’ll help establish you as an authority in their eyes. This an especially handy tool for Sales and Service professionals. If a customer is interested in your business but has some questions about how it works, blogging FAQS can help people get their questions answered and make people more inclined to make a purchase.

Ongoing Results. That’s what regular blogging does — largely through search engines. If you sit down for an hour or two and write and publish a blog post today, maybe that blog post gets you 50 views and a few leads. After sharing the post on Facebook maybe it gets shared more and gets some more activity. After a week or so it dies down.

That blog post is now ranking in search engines. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post. So while it may seem like your blog goes away after it is posted, it actually gets better and better over time and never actually goes away. It gives your site more credibility and makes search engines like you. Many blogs that are shared and found are months old and sometimes years. This goes to show that blogs aren’t lost after they are posted.

If you are interested in starting a monthly blogging schedule or a marketing plan for your business, we can help! At Oregon Marketing Group we can cater a marketing plan to your business to make sure you get the marketing that your business needs to thrive. 

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Does your Google Business Page matter? http://oregonmarketinggroup.com/does-your-google-business-page-matter/ http://oregonmarketinggroup.com/does-your-google-business-page-matter/#respond Thu, 19 Apr 2018 22:33:58 +0000 http://oregonmarketinggroup.com/?p=11893 Google My Business is a free listing service provided by Google that helps your business show up on Google Search and Maps. When you google a business it is one of the things that show up. Google wants their users to have the best search experience, so they’ve made it easy for businesses to create […]

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Google My Business is a free listing service provided by Google that helps your business show up on Google Search and Maps. When you google a business it is one of the things that show up. Google wants their users to have the best search experience, so they’ve made it easy for businesses to create listings where visitors can get information without even opening a website. As easy as it sounds to create a listing, it is important to do it right and make sure that your listing is accurate, up to date and that you have control of it. Here are some things to keep in mind when making your business page and why it matters.  Google reviews are often seen as more credible than other review sites, like Yelp, but because Google Search pulls all reviews, don’t ignore those other review sites.

Getting Reviews

So how do you get more and better reviews? The best way is to ask your customers to leave you a review. You can even ask customers to leave a review in exchange for a special gift or money off their next purchase. Create a link on your website that makes it easy for customers to leave you a review.

Responding to Reviews

Responding to reviews is another way to create fresh content on your Google My Business page. It also shows your customers you value feedback, are open to suggestions, and – especially when responding to negative reviews – that you’re willing to admit mistakes and make amends to keep customers happy.

Make your responses count

When responding to a positive review, mention keywords specific to your services. When responding to negative reviews, don’t forget that anyone who reads your reviews can see your response, so prove that you’re willing to make it right and will work hard to prevent the problem in the future.

Your Google Business page matters more than you might think it does. It helps visitors find you and learn some basic information about your business right off the bat. If a person is deciding which business to go with, seeing your reviews can be a decision maker. If one company has reviews and engagement when you Google them you will likely choose that company over the one with very seldom reviews and a bad looking Google page. If you need help getting a great business page and you aren’t sure where to start, let us help you. Oregon Marketing Group can build you a Google my business page with new pictures, your logo  add all the info you need and help you to claim your listing. If you are moving locations we can help you update the listing so it shows your latest address.

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How To Elevate Your Video http://oregonmarketinggroup.com/elevate-your-video/ http://oregonmarketinggroup.com/elevate-your-video/#respond Thu, 05 Apr 2018 16:16:20 +0000 http://oregonmarketinggroup.com/?p=11809 Oregon Marketing Group is poised to make something that appears to be old school, new school. We believe we know what is next in cutting edge in social media — videos. What? Yes, videos. Here’s why. Think about how many times you have been asked to share your story on why your chose your career […]

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Oregon Marketing Group is poised to make something that appears to be old school, new school.

We believe we know what is next in cutting edge in social media — videos.

What?

Yes, videos.

Here’s why. Think about how many times you have been asked to share your story on why your chose your career or started your business? Or how you created a new product or a success story with your business?

By creating a video, you can share your story with thousands of people.

Let’s being with some old-fashion statistics. According to a global digital market measurement service called comScore Inc., the average Internet user watches 186 videos a month. Take that and divide it by 30 and that is 6.2 videos a day. Consider this – when you have a chance to watch a video or read a story – what do you do? Think of videos are virtual storytelling. A way to share what your business does with thousands of potential viewers.

In business, a key rule is to differentiate from your competition. Adding a video to your company’s website is one way to accomplish that goal. Why? There are few companies using videos on their websites. Search engines look for companies with videos, placing you higher on the list in a Google search. And once you get traffic to your site, you want to keep them there. A video provides an opportunity for people to learn more about your company – again it goes back to people would rather watch a video about what you do than read about it.

A video on your company’s website can help you:

A video allows you to showcase your company by taking consumers behind the scenes. Whether you make wine or gourmet pies, you can show consumers where you grow your fruit, how it is picked, how the pies or wine is made and finally the finished product. The possibilities are endless – whether you are a hair stylist or an accountant – we will help you find a creative and professional way to introduce you and your skills to potential clients.
Introduce your employees – Whatever you do, people are curious about who works at that company. Whether you sell tires or doorbells, people want to know they can trust the people providing them the service. A profile on your employee lets customers know this is the person they attend church with or sit next to at Little League games.
Let your customers tell your story. Honesty to always the best policy and when a potential customers hears the testimony of a satisfied customer, it helps them see how your product or service could benefit their lives.
At Oregon Marketing Group, we can:

Create website commercials – For a small to medium size business, web commercials are a cost effective way to give your customers a quick summary of your business. Consumers want to know more about where they are spending their money. If a consumer is trying to decide between your business and Business X, we believe they will chose the one that is more personable. A video allows you to bring your customers to your front door from their computer. They can research you and your business before stepping foot in your door. A video allows you to bring a personable touch to your business and make it inviting. Customers can go behind the scenes and see how you make pizza or how friendly your car repair staff is. Oregon Marketing Group charges $999 for an edited 30 second to 2 minute video.

Plan and film TV Commercials –

If you want to take your message to a larger audience, we can help you plan and deliver a TV commercial from start to finish. We are extremely picky when it comes to producing TV commercials. What does this mean? We create commercials that capture people’s attention, entertain them and leave them remembering your company. We do not create commercials that make people change the channel.

Getting your video on “You Tube”

At Oregon Marketing Group, we pride ourselves on being creative – and that’s not just something we just say. We enjoy the challenge of taking your company, brainstorming some ideas and then creating a video that gets plenty of hits on You Tube, thus bringing more customers to your door. We can create a 10 to 30 second video for a flat rate of $300 that will capture the attention of your target audience and leave your viewer eager to learn more about your product and service.

Create a training video for your employees

When you hire a new employee, one of the first things you want to do is educate the employee about your company and his or her job responsibilities. A training video will allow you to take your employee through the necessary steps and provide them with excellent training. And remember – a happy employee is your best public relations. People are asked daily – where do you work? When your employees answer that questions, make sure they also answer – it’s a great company because …

Let Oregon Marketing Group help you launch, distribute or create a video of your company. Our expertise assists you in creating videos that get noticed and talked about. And then you get to sit back and watch the results that happen for your company once the video is seen.

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How to Set Up A Domain Name and Establish an Online Presence http://oregonmarketinggroup.com/how-to-set-up-a-domain-name-and-establish-an-online-presence/ http://oregonmarketinggroup.com/how-to-set-up-a-domain-name-and-establish-an-online-presence/#respond Wed, 28 Mar 2018 23:42:57 +0000 http://oregonmarketinggroup.com/?p=11806 Creating your own domain name is the first step to establishing your online presence and reaching visitors. Here are seven easy steps to creating and registering your domain, and avoiding any pitfalls that may arise.    Come up with your ideal domain name. This is your identity on the internet- the name that goes between […]

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Creating your own domain name is the first step to establishing your online presence and reaching visitors. Here are seven easy steps to creating and registering your domain, and avoiding any pitfalls that may arise.

setting up your own domain name

 

  1.  Come up with your ideal domain name. This is your identity on the internet- the name that goes between the “www.” and the “.com”, “net”, or “.org”
    • The more unique your domain name is, the less likely it is already taken. Many people choose some sort of amalgam of their own name or a nickname, especially if it is a personal website.
    • Business websites should try to target their business name, so that their customers can easily locate them.
    • As your first choice might already be taken, be prepared to be flexible.
  2. Next decide, Dot-com, dot-net or dot -org?    You can choose your domain name’s suffix mostly at your own discretion. Here are a few things to consider.
    • .com = This is the most common Domain, and  is generally preferable to the others. Unfortunately, a lot of the good ones are taken.
    • .org = for by non-profit organizations.
    • .net =  by Internet Service Providers.
    • .biz = This Domain is just for businesses.
    • .info = The first Domain solely for information resources.
    • The above are “Generic Domains”, open to all persons or entities throughout the world. There are also country-specific domains, like “.ca” (Canada) or “.mx” (Mexico).
  3. Be creative. Think of something short and memorable, this domain name will identify you or your business for a long time. The domain name represents you or your business online, its like naming a child or pet.
  4. The domain name that you want may be taken. Often the domain registration company will give you suggestions if one already exists.
  5. When you have chosen your ideal name, find a reputable registrar. Go daddy is the most popular, we like to use host gator when possible.
  6. Now you are ready to register! just go do it!
  7. Contact us if you need any help!

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